Retail Media
The Algorithmic Shift: How AI Agents Are Redefining Retail Media Networks
The landscape of retail media networks (RMNs) is undergoing a significant transformation, driven by the increasing sophistication and adoption of artificial intelligence (AI) agents in the purchasing process. Traditionally, RMNs have focused on influencing human consumers through targeted advertisements, promotions, and data-driven insights. However, as AI-powered agents increasingly take on